Register a Business Name in California

Before naming your business, you must understand the rules set by the California Secretary of State. These include:

Key Rules for Naming:

• Uniqueness: Your business name must be distinguishable from other registered names in California.
• Prohibited Terms: Words like “bank,” “insurance,” or “trust” require special approval. Names implying government affiliation, such as “agency” or “bureau,” are not allowed.
• Entity Designators: LLCs and corporations must include terms like “LLC,” “Incorporated,” or “Corp.” to reflect their entity type.

For a detailed overview of California naming regulations, visit the link below:

California Business Name Rules

Ensuring your desired business name is available is a crucial step. Follow these steps to perform a search:

Steps to Check Name Availability:

• Search the California Business Name Database to verify if your name is already in use.
• Perform a trademark search on the USPTO database to avoid conflicts with existing trademarks.
• Check county clerk records for conflicts with fictitious business names (DBAs).

If your name is available, you can proceed with registration or reserve it to ensure no one else can claim it.

If you’re not ready to register your business, you can reserve your name for 60 days by filing a Name Reservation Request Form with the Secretary of State. This option helps protect your name while preparing for registration.

How to Reserve:

• Download and complete the Name Reservation Request Form.
• Submit the form online, by mail, or in person.
• Pay the $10 reservation fee.

The process to register your business name depends on your business structure:

Registration Options:

• Sole Proprietorships: If your name includes your full legal surname, registration is not required. Otherwise, file a Fictitious Business Name (DBA) with the county clerk.
• LLCs and Corporations: Submit formation documents like Articles of Organization (LLC) or Articles of Incorporation (Corporation) with the Secretary of State.
• Partnerships: Register your business name during the partnership filing process.

Visit the link below for forms and additional details:

California Business Registration Forms

After securing your business name, establish your online identity. This step is crucial for branding consistency.

Steps to Secure Your Online Presence:

• Register a domain name that matches your business name.
• Secure social media handles on platforms like Facebook, Instagram, and Twitter.

Using consistent online branding strengthens your business’s presence and credibility.

Registering a trademark provides additional legal protection for your business name. This ensures exclusive rights to your name nationwide and safeguards your brand identity.

How to Register a Trademark:

• Search the USPTO database to ensure no existing trademarks conflict with your name.
• File a trademark application through the USPTO website.

While optional, this step is valuable if you plan to operate beyond California.

A good business name should be memorable, unique, and reflective of your brand. Follow these tips:

Tips for Naming Your Business:

• Keep it simple and easy to spell.
• Avoid generic terms or names that could mislead.
• Test the name with potential customers for feedback.

Naming your business in California involves careful planning and compliance with state laws. By following the steps outlined above, you can choose a name that represents your brand and sets your business up for success. For more information, visit the California Secretary of State website.